Certificate in Web Analytics: Data Tracking

Name: Certificate in Web Analytics: Data Tracking
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The Certificate in Web Analytics: Data Tracking course is a powerful program designed to equip learners with the essential skills for career advancement in the data-driven industry. This course focuses on teaching the principles and best practices of web analytics, data tracking, and user behavior analysis.

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AboutThisCourse

In today's digital world, web analytics has become a critical aspect of business decision-making, with organizations relying heavily on data to drive growth and innovation. As a result, there is a high demand for professionals who can effectively analyze and interpret web data to inform business strategies. By completing this course, learners will gain a deep understanding of web analytics tools, data tracking techniques, and data visualization methods. They will develop the ability to analyze and interpret web data to inform business decisions and drive growth. This course is an excellent opportunity for marketers, business analysts, and data enthusiasts to enhance their skills and advance their careers in the fast-paced world of web analytics.

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CourseDetails

• Unit 1: Introduction to Web Analytics & Data Tracking
• Unit 2: Understanding Key Web Analytics Metrics
• Unit 3: Setting Up Google Analytics Account & Property
• Unit 4: Implementing Google Analytics Tracking Code
• Unit 5: Configuring Google Analytics Settings & Filters
• Unit 6: Tracking User Behavior with Events & Goals
• Unit 7: Analyzing Traffic Sources & Referrals
• Unit 8: Understanding Audience Demographics & Interests
• Unit 9: Reporting & Visualizing Web Analytics Data
• Unit 10: Advanced Web Analytics Techniques & Best Practices

CareerPath

The Certificate in Web Analytics: Data Tracking program prepares you for a range of exciting roles in the UK's thriving digital landscape. This section highlights the most in-demand job roles and their respective market shares based on the latest industry research. 1. Web Analyst: A web analyst focuses on measuring, collecting, analyzing, and reporting website data to optimize web usage and improve user experience. With a 60% market share, web analysts are the most sought-after professionals in this field. 2. Digital Marketing Analyst: A digital marketing analyst specializes in measuring the performance of online marketing campaigns, website optimization, and social media presence. This role accounts for 30% of the job opportunities in the web analytics field. 3. Data Scientist (Web Focused): A web-focused data scientist processes and interprets large web datasets, applying machine learning techniques to extract valuable insights, predict trends, and optimize web-based businesses. This role represents 10% of the available job opportunities in web analytics.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN WEB ANALYTICS: DATA TRACKING

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London College of Foreign Trade (LCFT)

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05 May 2025

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