Executive Development Programme in Storytelling for Sports: Strategic Communication

Name: Executive Development Programme in Storytelling for Sports: Strategic Communication
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The Executive Development Programme in Storytelling for Sports: Strategic Communication is a certificate course designed to enhance communication skills for sports professionals. This programme emphasizes the importance of storytelling in sports, helping learners create compelling narratives that engage audiences and drive impact.

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AboutThisCourse

With the sports industry's growing demand for strategic communication, this course equips learners with essential skills for career advancement. It covers key topics such as brand development, media relations, digital communication, and crisis management. Through real-world examples, interactive exercises, and expert instruction, learners will gain the tools needed to excel in the competitive sports landscape. Whether you're a coach, manager, marketer, or communications professional, this course offers valuable insights and practical strategies for effective storytelling. By successfully completing the programme, learners will demonstrate a deep understanding of strategic communication principles and their application in sports contexts, enhancing their professional value and career prospects.

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CourseDetails

• Unit 1: Introduction to Storytelling in Sports
• Unit 2: The Power of Narrative in Strategic Communication
• Unit 3: Building a Compelling Sports Story
• Unit 4: Authenticity and Branding in Sports Storytelling
• Unit 5: Harnessing Emotional Connections through Storytelling
• Unit 6: Leveraging Data and Analytics in Storytelling
• Unit 7: Crafting Winning Pitches and Presentations
• Unit 8: Navigating Crisis Management through Storytelling
• Unit 9: Ethics and Responsibility in Sports Storytelling
• Unit 10: Measuring Success in Sports Storytelling Strategies

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BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN STORYTELLING FOR SPORTS: STRATEGIC COMMUNICATION

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London College of Foreign Trade (LCFT)

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05 May 2025

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