Executive Development Programme in Tech Product Messaging

Name: Executive Development Programme in Tech Product Messaging
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The Executive Development Programme in Tech Product Messaging is a certificate course designed to empower professionals with the skills to craft compelling product messages. In today's tech-driven world, the ability to communicate product value effectively is crucial for career advancement and business success.

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AboutThisCourse

This programme addresses the growing industry demand for experts who can articulate product benefits clearly and persuasively. It equips learners with essential skills such as storytelling, positioning, and messaging strategies, enabling them to stand out in the competitive tech landscape. By the end of the course, learners will be able to create impactful product narratives that resonate with target audiences, drive engagement, and accelerate growth. This programme is ideal for product managers, marketing professionals, and business leaders looking to enhance their messaging skills and advance their careers in the tech industry.

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CourseDetails

• Product Messaging Fundamentals: Understanding the basics of product messaging, including the importance of clear and concise language, target audience identification, and unique selling propositions. • Tech Product Messaging Strategies: Exploring various strategies for messaging tech products, including positioning, differentiation, and storytelling. • Value Proposition Development: Learning how to develop a compelling value proposition for tech products, including how to identify customer pain points and how to communicate the benefits of the product. • Messaging for Different Tech Products: Understanding how to craft messaging for different types of tech products, such as software, hardware, and services. • Creating a Messaging Framework: Developing a framework for creating and testing product messaging, including the use of personas, customer journey maps, and messaging matrices. • Messaging in the Tech Industry: Examining the unique challenges and opportunities of messaging in the tech industry, including the rapid pace of innovation and the importance of staying up-to-date on industry trends. • Messaging Testing and Optimization: Learning how to test and optimize product messaging, including the use of A/B testing, customer feedback, and data analysis. • Messaging for Tech Product Launches: Understanding how to create effective messaging for tech product launches, including how to build buzz and generate excitement.

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BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN TECH PRODUCT MESSAGING

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London College of Foreign Trade (LCFT)

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05 May 2025

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