Advanced Certificate in Union Communication Skills: Future-Ready Techniques

• Advanced Digital Communication: Understanding and mastering digital communication tools and platforms is crucial for effective union communication. This unit covers the latest digital communication technologies and trends, including social media, email marketing, and mobile communication. • Data-Driven Communication: This unit focuses on using data to inform and improve union communication strategies. Students will learn how to collect, analyze, and interpret data to better understand their audience, measure the effectiveness of their communication efforts, and make data-driven decisions. • Crisis Communication: In times of crisis, clear and effective communication is essential. This unit covers best practices for crisis communication, including developing a crisis communication plan, managing media relations, and communicating with members during a crisis. • Intercultural Communication: Unions are diverse organizations, and effective communication requires an understanding of different cultures and perspectives. This unit covers the principles of intercultural communication, including cultural awareness, sensitivity, and competence. • Visual Communication: Visual communication is a powerful tool for engaging and informing union members. This unit covers the basics of visual communication, including graphic design, photography, and videography, and how to use these tools to create compelling and effective visual content. • Storytelling for Union Communication: Storytelling is a powerful way to connect with and engage union members. This unit covers the art of storytelling, including how to identify and craft compelling stories, how to use storytelling to communicate union values and priorities, and how to use storytelling in different communication channels. • Media Relations: Building strong relationships with the media is essential for effective union communication. This unit covers best practices for media relations, including developing media lists, crafting press releases, and working with reporters. • Strategic Communication Planning: Effective communication requires careful planning and strategy. This unit covers the principles of strategic communication planning, including setting communication goals, identifying target audiences, and developing a communication plan. • Advocacy Communication: Unions are advocates for their members, and effective advocacy requires clear and compelling communication. This unit covers the principles of advocacy communication, including how to develop and deliver persuasive messages, how to use communication to build support for union priorities, and how to communicate with policymakers and other stakeholders.