Global Certificate in Campaign Tracking Methods

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The Global Certificate in Campaign Tracking Methods is a comprehensive course designed to equip learners with the essential skills required in today's data-driven marketing landscape. This course emphasizes the importance of campaign tracking for businesses, providing a solid understanding of various tracking methods, tools, and techniques used in the industry.

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AboutThisCourse

In an era where data-driven decision-making is crucial, this course offers learners the opportunity to master the art of campaign tracking and analysis. By completing this program, learners will develop the ability to gauge the effectiveness of marketing campaigns, optimize marketing spend, and drive business growth. This certificate course is highly relevant for marketing professionals, digital analysts, and business owners looking to enhance their data analysis skills and advance their careers. By enrolling in this course, learners will gain hands-on experience with popular tracking tools such as Google Analytics, UTM parameters, and Facebook Pixels. They will also learn how to interpret and apply tracking data to make informed decisions that positively impact their organization's marketing efforts. By the end of the course, learners will be well-equipped with the skills and knowledge needed to succeed in the ever-evolving marketing landscape.

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CourseDetails

• Campaign Tracking Fundamentals: Understanding the basics of campaign tracking, including its importance, benefits, and common terminology.
• Setting Up Campaign Tracking: Learn the step-by-step process of implementing campaign tracking in Google Analytics and other popular analytics tools.
• Creating Effective Campaign Tracking URLs: Design, build, and test campaign tracking URLs using UTM parameters and other best practices.
• Measuring Campaign Performance: Analyze and interpret campaign performance data to make data-driven decisions and improve marketing efforts.
• Google Analytics Campaign Tracking: Deep dive into Google Analytics campaign tracking features, including setting up goals, events, and custom reports.
• Cross-Channel Campaign Tracking: Learn how to track campaigns across multiple channels and platforms, such as social media, email, and display advertising.
• Campaign Tracking for E-commerce: Discover best practices for tracking e-commerce campaigns, including sales funnel analysis and attribution modeling.
• Advanced Campaign Tracking Techniques: Explore advanced techniques for campaign tracking, such as using custom dimensions, metrics, and data imports.
• Data Visualization and Reporting: Learn how to create clear and insightful data visualizations and reports for campaign tracking data.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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GLOBAL CERTIFICATE IN CAMPAIGN TRACKING METHODS
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London College of Foreign Trade (LCFT)
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05 May 2025
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