Masterclass Certificate in Next-Gen Marketing Impact Analysis
-- ViewingNowThe Masterclass Certificate in Next-Gen Marketing Impact Analysis is a comprehensive course designed to equip learners with the essential skills needed to thrive in the rapidly evolving marketing industry. This course focuses on the importance of data-driven decision making and how to effectively analyze marketing metrics for maximum impact.
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โข Unit 1: Introduction to Next-Gen Marketing Impact Analysis
โข Unit 2: Understanding Marketing Metrics & KPIs
โข Unit 3: Multi-Touch Attribution Models
โข Unit 4: Marketing Mix Modeling (MMM)
โข Unit 5: Data Visualization & Storytelling
โข Unit 6: Advanced Data Analysis Techniques
โข Unit 7: Machine Learning & Predictive Analytics
โข Unit 8: Cross-Channel Impact Measurement
โข Unit 9: Incrementality Testing & Causal Impact Analysis
โข Unit 10: Leveraging Insights for Future Marketing Strategies
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- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- ThreeFourHoursPerWeek
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