Executive Development Programme in AI Chat Marketing
-- ViewingNowThe Executive Development Programme in AI Chat Marketing is a certificate course that focuses on the rapidly growing field of AI-powered conversational marketing. This programme is essential for professionals seeking to stay ahead in the dynamic world of marketing, where AI chatbots and virtual assistants are transforming customer interactions.
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โข Introduction to AI Chat Marketing: Understanding the basics of AI in chat marketing, its benefits, and how it can help improve customer engagement.
โข Natural Language Processing (NLP): Learning about NLP, its role in AI chat marketing, and how it can be used to understand and respond to customer queries effectively.
โข Chatbot Development: Exploring the process of developing AI chatbots, including designing conversational flows, building and testing bots, and deploying them across different channels.
โข Data Analytics in AI Chat Marketing: Understanding how to analyze and interpret data generated by AI chatbots to gain insights into customer behavior and preferences.
โข Ethical Considerations in AI Chat Marketing: Learning about the ethical considerations involved in AI chat marketing, including privacy, security, and transparency.
โข Integrating AI Chat Marketing with CRM Systems: Exploring how AI chatbots can be integrated with CRM systems to enhance customer relationship management.
โข Best Practices in AI Chat Marketing: Understanding best practices in AI chat marketing, including designing effective conversational flows, measuring and optimizing chatbot performance, and ensuring a seamless customer experience.
Note: This list of essential units for Executive Development Programme in AI Chat Marketing is not exhaustive and can be modified based on specific learning objectives and needs.
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- ProficiencyEnglish
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- ThreeFourHoursPerWeek
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