Executive Development Programme in Engaging Digital Marketing

Name: Executive Development Programme in Engaging Digital Marketing
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The Executive Development Programme in Engaging Digital Marketing is a certificate course designed to empower professionals with the latest digital marketing strategies and techniques. In today's technology-driven world, understanding digital marketing is vital for businesses to thrive and stay competitive.

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AboutThisCourse

This course meets the industry's growing demand for experts who can create and implement effective digital marketing campaigns. Through this programme, learners will gain essential skills in social media, content, search engine, and mobile marketing, as well as data analysis, email marketing, and marketing automation. By acquiring these skills, professionals can drive business growth, improve brand awareness, and engage with customers more effectively. Moreover, the course offers hands-on experience, real-world case studies, and interactive learning, ensuring that learners are well-equipped to excel in their careers. In summary, this course is critical for professionals seeking to advance their careers in digital marketing, as it provides the necessary skills and knowledge to succeed in this high-growth field.

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CourseDetails

• Unit 1: Introduction to Digital Marketing
• Unit 2: Search Engine Optimization (SEO) & Search Engine Marketing (SEM)
• Unit 3: Social Media Marketing
• Unit 4: Content Marketing & Storytelling
• Unit 5: Email Marketing & Marketing Automation
• Unit 6: Influencer Marketing & Digital PR
• Unit 7: Mobile Marketing & App Store Optimization (ASO)
• Unit 8: Analytics for Digital Marketing
• Unit 9: Digital Marketing Strategy & Planning
• Unit 10: Emerging Trends in Digital Marketing

CareerPath

In the ever-evolving landscape of digital marketing, the demand for skilled professionals remains high. This 3D pie chart showcases the current trends in the UK market for various digital marketing roles, highlighting the need for experts in Social Media Management, Content Marketing, Search Engine Optimization (SEO), Pay-Per-Click (PPC) Advertising, and Digital Marketing Management. Companies are seeking innovative individuals who can effectively engage audiences, optimize content, and analyze data to drive successful campaigns. With a transparent background and a 3D perspective, this chart offers a visually appealing representation of the opportunities available for professionals pursuing a career in the digital marketing field.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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FullCourseAccess
DigitalCertificate
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EXECUTIVE DEVELOPMENT PROGRAMME IN ENGAGING DIGITAL MARKETING

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London College of Foreign Trade (LCFT)

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05 May 2025

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