Executive Development Programme in Engaging Brand Positioning

Name: Executive Development Programme in Engaging Brand Positioning
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Executive Development Programme in Engaging Brand Positioning: a certificate course that empowers professionals to create impactful brand strategies and enhance their career prospects. This programme emphasizes the importance of brand positioning in today's competitive business landscape, where a strong brand identity can make all the difference.

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AboutThisCourse

In this course, learners will develop a deep understanding of brand positioning principles, consumer behavior, and market analysis. They will gain hands-on experience in creating engaging brand narratives and leveraging digital tools to reach their target audience. This programme is in high demand across industries, as companies recognize the need for skilled professionals who can create compelling brand experiences. By completing this course, learners will be equipped with the essential skills needed to advance their careers in brand management, marketing, and advertising. They will have the ability to craft engaging brand stories, analyze market trends, and position brands for success in a rapidly changing business environment.

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CourseDetails

• Unit 1: Introduction to Brand Positioning
• Unit 2: Understanding the Target Audience
• Unit 3: Competitive Analysis and Market Research
• Unit 4: Defining Brand Values and Unique Selling Propositions
• Unit 5: Crafting the Brand Message and Storytelling
• Unit 6: Visual Elements and Design for Brand Positioning
• Unit 7: Implementing and Measuring Brand Positioning Strategies
• Unit 8: Building Brand Awareness and Engagement
• Unit 9: Maintaining Brand Consistency Across Channels
• Unit 10: Overcoming Brand Positioning Challenges

CareerPath

The Engaging Brand Positioning: Executive Development Programme provides a comprehensive approach to developing key skills and knowledge required for success in top-level marketing and branding roles in the UK. The programme caters to the ever-evolving job market trends and skill demands, focusing on honing the skills required for roles such as Marketing Manager, Product Manager, Brand Manager, Communications Director, Creative Director, Digital Strategist, Public Relations Manager, Social Media Director, and Content Strategist. With an in-depth understanding of the UK's salary ranges and job market trends, this development programme ensures participants are fully equipped to excel in their chosen roles. The curriculum covers essential aspects like strategic planning, customer engagement, digital marketing, creative direction, and public relations, aligning with the industry's best practices and requirements. The 3D pie chart above showcases the percentage distribution of roles catered to by the Engaging Brand Positioning: Executive Development Programme. The programme offers a unique blend of classroom learning, hands-on experience, and industry insights, providing participants with a competitive edge in the job market.

EntryRequirements

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ProficiencyEnglish
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN ENGAGING BRAND POSITIONING

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London College of Foreign Trade (LCFT)

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05 May 2025

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