Certificate in Competitive Intelligence for Strategic Planning

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The Certificate in Competitive Intelligence for Strategic Planning is a comprehensive course that empowers learners with the skills to analyze market trends, understand competitors, and make informed strategic decisions. In today's fast-paced business environment, the ability to gather and interpret competitive intelligence is crucial for staying ahead.

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AboutThisCourse

This course is designed to meet the growing industry demand for professionals who can effectively use competitive intelligence in strategic planning. Learners will gain essential skills in market research, competitive analysis, and strategic decision-making. They will also learn how to use various tools and techniques to collect and analyze data, and how to present their findings in a clear and actionable way. By the end of the course, learners will be able to contribute significantly to their organization's strategic planning process, making them valuable assets in any industry. This course is ideal for marketing professionals, business analysts, strategy consultants, and anyone looking to advance their career in strategic planning.

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CourseDetails

• Introduction to Competitive Intelligence: Understanding the concept, importance, and ethical considerations of competitive intelligence in strategic planning.
• Market Research and Analysis: Techniques for gathering and analyzing data on market trends, competitors, and customers to inform strategic planning.
• Competitor Profiling: Developing comprehensive profiles of competitors, including their strengths, weaknesses, opportunities, and threats.
• SWOT Analysis for Competitive Intelligence: Using SWOT analysis to identify and evaluate the strategic position of an organization and its competitors.
• Intelligence Gathering Techniques: Research methods, both overt and covert, for collecting competitive intelligence, including online tools and databases.
• Intelligence Analysis and Reporting: Techniques for analyzing and interpreting competitive intelligence data and communicating findings to stakeholders.
• Strategic Planning with Competitive Intelligence: Integrating competitive intelligence into the strategic planning process and using it to inform key decisions.
• Competitive Intelligence Tools and Software: Overview of tools and software available for managing and analyzing competitive intelligence data.
• Legal and Ethical Considerations in Competitive Intelligence: Understanding and adhering to legal and ethical guidelines in the collection and use of competitive intelligence.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
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CourseFee

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FastTrack GBP £140
CompleteInOneMonth
AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
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CERTIFICATE IN COMPETITIVE INTELLIGENCE FOR STRATEGIC PLANNING
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London College of Foreign Trade (LCFT)
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05 May 2025
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