Executive Development Programme in Customer Targeting Approaches

Name: Executive Development Programme in Customer Targeting Approaches
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The Executive Development Programme in Customer Targeting Approaches certificate course is a comprehensive program designed to empower professionals with cutting-edge skills in customer targeting and segmentation. This course is critical for professionals seeking to advance their careers in sales, marketing, and customer relationship management.

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AboutThisCourse

In today's highly competitive business landscape, understanding customer targeting approaches is essential for any organization's success. This course provides learners with the necessary skills to identify and target high-value customers, leading to increased revenue and customer loyalty. The course covers various topics, including customer segmentation strategies, data-driven targeting approaches, and customer lifetime value analysis. Learners will also gain hands-on experience using advanced customer targeting tools and techniques. Upon completion of this course, learners will be equipped with the essential skills and knowledge required to develop and implement effective customer targeting strategies, making them valuable assets in any sales or marketing team.

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CourseDetails

• Unit 1: Introduction to Customer Targeting Approaches

• Unit 2: Understanding Customer Segmentation

• Unit 3: Demographics and Firmographics in Customer Targeting

• Unit 4: Psychographics and Behavioral Targeting

• Unit 5: Value Proposition and Customer Targeting

• Unit 6: Customer Lifetime Value (CLV) and Targeting Strategies

• Unit 7: Data-Driven Targeting: Leveraging AI and Machine Learning

• Unit 8: Multi-Channel Targeting Approaches

• Unit 9: Targeting in the B2B Space

• Unit 10: Measuring and Optimizing Targeting Strategies

CareerPath

The Executive Development Programme in Customer Targeting Approaches focuses on developing professionals who can effectively improve a business's customer targeting strategies. This programme is designed to equip participants with essential skills and knowledge in job roles such as Customer Targeting Analyst, Customer Segmentation Specialist, Data-Driven Marketing Manager, and Customer Insight & Experience Director. In the UK, the demand for professionals in these roles has been on the rise due to market trends and technological advancements in data analysis. The average salary range for these roles typically falls between £30,000 and £90,000, depending on experience, company size, and location. The 3D pie chart above provides a visual representation of the percentage of professionals in each role, providing insights into the composition of the customer targeting workforce. This information can help businesses and professionals understand the current landscape and make informed decisions about career development and hiring strategies. As businesses continue to prioritize customer-centric strategies, the demand for skilled professionals in customer targeting approaches will remain strong. Participating in the Executive Development Programme can help you stay ahead of the competition and capitalize on the growing opportunities in this field.

EntryRequirements

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ProficiencyEnglish
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN CUSTOMER TARGETING APPROACHES

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London College of Foreign Trade (LCFT)

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05 May 2025

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