Global Certificate in Persuasive Design Psychology: User Engagement

Name: Global Certificate in Persuasive Design Psychology: User Engagement
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The Global Certificate in Persuasive Design Psychology: User Engagement is a comprehensive course that focuses on the essential skills required to create effective and engaging user experiences. This course highlights the importance of understanding human behavior, emotions, and motivation in design, and teaches learners how to apply psychological principles to persuade users to engage with digital products.

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AboutThisCourse

With the increasing demand for user-centered design in various industries, this course provides learners with a competitive edge in the job market. Learners will gain a deep understanding of the psychological factors that influence user engagement and how to use this knowledge to optimize digital interfaces, increase user satisfaction, and drive business growth. By completing this course, learners will be equipped with the essential skills needed for career advancement in UX/UI design, product management, digital marketing, and other related fields. This course offers a unique opportunity to gain a deep understanding of the intersection between psychology and design, and how to use this knowledge to create persuasive and engaging user experiences.

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CourseDetails

• Introduction to Persuasive Design Psychology: Defining persuasive design psychology, its importance, and applications in user engagement.
• Behavioral Psychology: Understanding the human mind, behavior, and motivation in the context of user engagement.
• Cognitive Psychology: Exploring how users process, store, and retrieve information, and its impact on design.
• Emotional Design: Designing for emotional connection and response to enhance user engagement.
• Usability and User Experience (UX): The role of usability and UX in persuasive design and user engagement.
• Persuasion Techniques: In-depth analysis of persuasion principles and their application in design.
• Gamification: Utilizing game design elements to increase user engagement and motivation.
• Ethics in Persuasive Design: Balancing business goals and user needs, and avoiding manipulative design practices.
• Measuring User Engagement: Quantifying and analyzing user engagement through metrics and analytics.
• Case Studies: Examining successful persuasive design psychology examples in real-world applications.

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ProficiencyEnglish
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BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN PERSUASIVE DESIGN PSYCHOLOGY: USER ENGAGEMENT

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London College of Foreign Trade (LCFT)

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05 May 2025

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