Executive Development Programme in Content Strategy for Health & Wellness

Name: Executive Development Programme in Content Strategy for Health & Wellness
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The Executive Development Programme in Content Strategy for Health & Wellness is a certificate course designed to meet the growing industry demand for experts who can create compelling health content. This program emphasizes the importance of evidence-based storytelling, behavior change communication, and digital marketing strategies in the health and wellness sector.

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AboutThisCourse

Learners will gain essential skills in content creation, content marketing, and content strategy, equipping them to drive impactful campaigns that improve health outcomes. With the rise of digital health platforms and the increasing focus on wellness, there is a high industry demand for professionals who can develop and implement effective content strategies. This course provides a unique opportunity for career advancement in this rapidly growing field. By the end of the course, learners will have a comprehensive understanding of content strategy for health and wellness, and will be able to develop and implement content plans that engage audiences, build brand awareness, and drive results.

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CourseDetails

• Content Strategy Fundamentals: Understanding the basics of content strategy, its importance, and how it can be applied to Health & Wellness. • Health & Wellness Industry Analysis: Exploring current market trends, consumer behavior, and competitive landscape in the Health & Wellness industry. • Content Audit & Analysis: Techniques for evaluating existing content, identifying gaps, and determining areas for improvement. • Buyer Personas & Journey Mapping: Developing detailed profiles of target audiences and mapping out their content consumption journey. • Content Creation & Optimization: Best practices for creating high-quality, optimized content tailored to the Health & Wellness industry. • Content Distribution & Promotion: Strategies for maximizing content reach and engagement, including social media, email marketing, and influencer partnerships. • Content Measurement & Analysis: Techniques for measuring content performance, tracking key metrics, and optimizing content based on data. • Content Governance & Workflow: Establishing processes and guidelines for content creation, approval, and distribution. • Future Trends in Health & Wellness Content: Exploring emerging trends and technologies shaping the future of content in the Health & Wellness industry.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN CONTENT STRATEGY FOR HEALTH & WELLNESS

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London College of Foreign Trade (LCFT)

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05 May 2025

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