Certificate in Online Marketing: Online Advertising Strategies

Name: Certificate in Online Marketing: Online Advertising Strategies
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The Certificate in Online Marketing: Online Advertising Strategies is a comprehensive course that empowers learners with essential skills to excel in digital marketing. This program focuses on online advertising strategies, emphasizing their importance in today's technology-driven world.

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AboutThisCourse

With the rapid growth of e-commerce and digital platforms, businesses increasingly rely on online advertising to reach customers and drive sales. This course equips learners with the skills to create and implement effective online advertising campaigns using various platforms such as Google Ads, Facebook Ads, and Instagram Ads. By completing this course, learners will gain a competitive edge in the job market, with in-demand skills that can lead to career advancement in various industries. They will be able to develop data-driven advertising strategies, analyze campaign performance, and optimize ad spend to maximize ROI. This course is an excellent investment in one's professional development and a valuable asset for any marketing professional.

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CourseDetails

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Unit 1: Introduction to Online Advertising
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Unit 2: Understanding Pay-Per-Click (PPC) Advertising
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Unit 3: Search Engine Marketing (SEM) and Google Ads
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Unit 4: Display Advertising and Retargeting Campaigns
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Unit 5: Social Media Advertising Strategies
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Unit 6: Email Marketing and Newsletter Campaigns
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Unit 7: Mobile Advertising: In-App and Mobile Web Ads
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Unit 8: Video Advertising and YouTube Campaigns
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Unit 9: Measuring Success: Online Advertising Metrics and KPIs
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Unit 10: Future Trends in Online Advertising

CareerPath

The **Certificate in Online Marketing: Online Advertising Strategies** focuses on the most in-demand digital marketing skills in the UK. This section highlights the job market trends using a 3D pie chart that represents the percentage of different online advertising strategy roles. The Online Advertising Strategies certification equips learners with the necessary skills to excel as: - Search Engine Marketing Managers: Specialists in managing paid search campaigns and optimising websites for search engines. - Social Media Marketing Managers: Experts in leveraging social media platforms for brand awareness, lead generation, and customer engagement. - Email Marketing Managers: Professionals skilled in creating and managing targeted email campaigns to nurture leads and retain customers. - Content Marketing Managers: Creators of valuable, relevant, and consistent content to attract and engage a clearly defined audience. - Affiliate Marketing Managers: Experts in partnering with affiliates to promote products or services and earn commissions. The 3D pie chart above displays the latest job market trends in these roles, providing insights into the demand for each position in the UK's online advertising industry. This information can help learners make informed decisions about the roles they wish to pursue and the skills they need to develop.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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CERTIFICATE IN ONLINE MARKETING: ONLINE ADVERTISING STRATEGIES

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London College of Foreign Trade (LCFT)

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05 May 2025

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