Global Certificate in Marketing Analytics: Customer Insights Mastery

Name: Global Certificate in Marketing Analytics: Customer Insights Mastery
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The Global Certificate in Marketing Analytics: Customer Insights Mastery is a comprehensive course designed to equip learners with essential skills in marketing analytics. This certification program emphasizes the importance of data-driven decision-making in marketing, focusing on customer insights to drive business growth.

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AboutThisCourse

In today's digital age, marketing analytics has become increasingly critical, with businesses relying heavily on data to understand their customers better. This course is designed to meet this industry demand, providing learners with the latest tools and techniques to analyze customer data, identify trends, and make informed marketing decisions. By completing this course, learners will gain a deep understanding of customer insights, segmentation, targeting, positioning, and marketing mix modeling. They will also develop practical skills in data analysis, interpretation, and visualization using industry-standard tools such as Excel, Tableau, and R. These skills are highly sought after in various industries, making this course an excellent investment for career advancement.

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CourseDetails

• Unit 1: Introduction to Marketing Analytics & Customer Insights
• Unit 2: Data Collection Methods for Customer Insights
• Unit 3: Data Analysis Techniques in Marketing
• Unit 4: Customer Segmentation and Profiling
• Unit 5: Customer Lifetime Value (CLV) & its Importance
• Unit 6: Customer Experience Management & Metrics
• Unit 7: Predictive Analytics for Customer Behavior
• Unit 8: Marketing Mix Modeling & Optimization
• Unit 9: Social Media Analytics & Monitoring
• Unit 10: Data Visualization & Storytelling for Marketing Insights

CareerPath

The **Global Certificate in Marketing Analytics: Customer Insights Mastery** program prepares professionals for in-demand roles in the UK market. Here's a glance at the most sought-after positions, visualized through an engaging 3D pie chart: - **Marketing Analyst**: A marketing analyst uses data to identify market trends and opportunities, accounting for 35% of the market. - **Consumer Insights Analyst**: A consumer insights analyst focuses on understanding consumer behavior and preferences, taking up 25% of the market. - **Digital Marketing Specialist**: As digital marketing continues to grow, so does the demand for digital marketing specialists, representing 20% of the market. - **CRM Analyst**: A CRM analyst manages customer relationship management strategies, contributing to 15% of the market. - **Market Research Analyst**: A market research analyst studies market conditions and competitors, accounting for the remaining 5% of the market. These roles showcase the diverse opportunities in the marketing analytics field and the growing need for professionals with solid data analysis skills.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN MARKETING ANALYTICS: CUSTOMER INSIGHTS MASTERY

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London College of Foreign Trade (LCFT)

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05 May 2025

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