Certificate in Competitive Edge: Market Positioning

Name: Certificate in Competitive Edge: Market Positioning
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The Certificate in Competitive Edge: Market Positioning is a comprehensive course designed to provide learners with essential skills for career advancement in today's dynamic business landscape. This course focuses on the importance of market positioning, which is a critical aspect of any successful business strategy.

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AboutThisCourse

In this course, learners will gain a deep understanding of the key concepts, tools, and techniques required to position their products, services, or brands effectively in the market. They will learn how to analyze their competition, identify market gaps, and develop a unique value proposition that sets them apart from their competitors. With the increasing demand for professionals who can help businesses gain a competitive edge, this course is highly relevant and valuable for anyone looking to advance their career in marketing, branding, or business strategy. By the end of this course, learners will have developed a solid foundation in market positioning and be equipped with the skills and knowledge needed to succeed in their careers.

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CourseDetails

• Market Positioning
• Understanding the Market and Competitors
• SWOT Analysis for Market Positioning
• Product Differentiation and Value Proposition
• Brand Positioning and Management
• Target Marketing and Segmentation
• Competitive Advantage and Strategies
• Communicating Market Positioning
• Measuring and Monitoring Market Positioning
• Case Studies on Successful Market Positioning

CareerPath

This section features a 3D pie chart representing the distribution of roles in the Certificate in Competitive Edge: Market Positioning program. The data visualization showcases the percentage of students pursuing career paths in digital marketing, data analysis, business intelligence, project management, SEO, and UX design. The program's focus on these in-demand roles reflects current job market trends and salary ranges in the UK. Equip yourself with the necessary skills to excel in these competitive fields and gain a competitive edge.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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FullCourseAccess
DigitalCertificate
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CERTIFICATE IN COMPETITIVE EDGE: MARKET POSITIONING

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London College of Foreign Trade (LCFT)

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05 May 2025

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