Certificate in Search Engine Marketing: PPC Strategies

Name: Certificate in Search Engine Marketing: PPC Strategies
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The Certificate in Search Engine Marketing: PPC Strategies is a comprehensive course that equips learners with essential skills in pay-per-click (PPC) advertising. This certification is crucial in today's digital marketing landscape, where businesses compete for visibility online.

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AboutThisCourse

With a focus on Google Ads, the course covers keyword research, ad creation, bid management, and campaign optimization. The course is designed to meet the growing industry demand for PPC specialists. According to the Interactive Advertising Bureau, digital ad spending in the US alone reached $88.5 billion in 2020, with search ads accounting for a significant portion. This trend underscores the importance of PPC strategies in digital marketing campaigns. By completing this course, learners will gain a competitive edge in their careers. They will be able to design, implement, and manage effective PPC campaigns, contributing to increased website traffic, lead generation, and sales. This certification is a valuable asset for digital marketing professionals, small business owners, and anyone looking to advance their career in this high-demand field.

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CourseDetails

• PPC Fundamentals
• Keyword Research and Selection
• Ad Copywriting and Testing
• PPC Bid Management Strategies
• PPC Campaign Structure and Organization
• Ad Extensions and Their Uses
• Conversion Tracking and Attribution
• PPC Optimization Techniques
• Advanced PPC Tactics (Remarketing, RLSA, etc.)
• PPC Reporting and Analysis

CareerPath

In the ever-evolving digital marketing landscape, Search Engine Marketing (SEM) has become a critical component for businesses to reach their target audience. As a certified Search Engine Marketing: PPC Strategies professional, you'll master the art of Pay-Per-Click (PPC) campaigns to generate leads and revenue for your clients or organization. The demand for PPC Strategists is on the rise in the UK, with an increasing number of businesses investing in online advertising. By obtaining this certificate, you'll be well-positioned to capitalize on the growing need for SEM expertise. Let's delve deeper into the roles and responsibilities of a PPC Strategist and how this certificate will benefit your career: **PPC Strategist (60%)** – As a PPC Strategist, you'll be responsible for designing, implementing, and optimizing PPC campaigns across various platforms, such as Google Ads and Bing Ads. By leveraging data-driven insights, you'll create compelling ad copy, manage keywords, and allocate budgets effectively to maximize ROI. **SEO Specialist (30%)** – With a solid understanding of search engine optimization techniques, you'll be able to collaborate with SEO specialists to ensure a cohesive digital marketing strategy. You'll learn how to analyze search trends, identify high-value keywords, and optimize landing pages for improved ad relevance and quality scores. **Content Marketer (10%)** – Content marketing plays a crucial role in SEM success. By incorporating content marketing principles, you'll develop a holistic approach to digital marketing, enabling you to craft compelling ad copy, create engaging landing pages, and optimize content for both users and search engines. In conclusion, the Certificate in Search Engine Marketing: PPC Strategies offers a comprehensive education in SEM best practices, equipping you with the skills and knowledge to succeed in this increasingly important field. By mastering PPC strategies and staying up-to-date with industry trends, you'll be well-prepared to deliver exceptional results for your clients or organization.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN SEARCH ENGINE MARKETING: PPC STRATEGIES

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London College of Foreign Trade (LCFT)

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05 May 2025

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