Executive Development Programme in Design Psychology: Behavior Insights

Name: Executive Development Programme in Design Psychology: Behavior Insights
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The Executive Development Programme in Design Psychology: Behavior Insights certificate course is a comprehensive program designed to equip learners with the essential skills necessary for career advancement in the modern design industry. This course integrates the principles of psychology with design thinking to create user-centric solutions that cater to human behaviors and emotional needs.

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AboutThisCourse

In today's fast-paced and competitive business landscape, there is an increasing demand for professionals who can effectively apply design psychology principles to create innovative products, services, and experiences. This course offers learners the opportunity to gain a deep understanding of user behaviors, decision-making processes, and emotional drivers, enabling them to create more engaging and effective designs. By completing this program, learners will develop a strong foundation in design psychology, behavioral insights, and user experience (UX) design. They will gain practical skills in user research, prototyping, and testing, as well as the ability to apply design thinking principles to real-world problems. This course is essential for professionals seeking to advance their careers in UX design, product management, marketing, and other related fields.

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CourseDetails

• Introduction to Design Psychology: Understanding the connection between design and human behavior, and the importance of incorporating psychological principles in design. • Behavioral Insights and User Research: Exploring the role of user research in uncovering behavioral insights, and applying these insights to design decisions. • Cognitive Psychology and Design: Examining the cognitive processes that influence user behavior, and applying this knowledge to create more intuitive and user-friendly designs. • Perception and Sensory Design: Delving into the role of perception and sensory experience in design, and using this knowledge to create more engaging and effective designs. • Emotion and Design: Understanding the emotional responses that design can elicit, and using this knowledge to create designs that resonate with users on a deeper level. • Motivation and Behavior Change Design: Exploring the role of motivation in behavior change, and using this knowledge to create designs that encourage and sustain positive behavior change. • Usability and User Experience (UX) Design: Focusing on the principles of usability and user experience, and using these principles to create designs that are both functional and enjoyable. • Design Ethics and Social Responsibility: Considering the ethical implications of design decisions, and incorporating social responsibility into the design process.

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BasicUnderstandingSubject
ProficiencyEnglish
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BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN DESIGN PSYCHOLOGY: BEHAVIOR INSIGHTS

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London College of Foreign Trade (LCFT)

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05 May 2025

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