Professional Certificate in SEO Essentials: Data-Driven Strategies

Name: Professional Certificate in SEO Essentials: Data-Driven Strategies
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The Professional Certificate in SEO Essentials: Data-Driven Strategies is a comprehensive course that provides learners with essential skills for career advancement in the ever-evolving digital marketing landscape. This program focuses on search engine optimization (SEO), a critical aspect of digital marketing that helps businesses improve their online visibility and attract organic traffic.

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AboutThisCourse

In this course, learners will gain a deep understanding of data-driven SEO strategies, equipping them with the skills to analyze and interpret data, optimize website structure and content, and measure the effectiveness of SEO campaigns. The demand for SEO professionals is high, with companies increasingly recognizing the importance of online presence in today's digital world. By completing this course, learners will be able to demonstrate their expertise in SEO and data analysis, making them highly valuable to potential employers. They will have the skills to develop and implement effective SEO strategies that drive business growth and help companies stay competitive in the online marketplace.

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CourseDetails

• Unit 1: SEO Fundamentals
• Unit 2: Keyword Research and Analysis
• Unit 3: On-page Optimization Techniques
• Unit 4: Technical SEO for Website Performance
• Unit 5: Local SEO Strategies
• Unit 6: Mobile SEO and User Experience
• Unit 7: Off-page Optimization and Link Building
• Unit 8: SEO Analytics and Reporting
• Unit 9: Advanced SEO Strategies and Tactics
• Unit 10: Future Trends in SEO and Industry Updates

CareerPath

In today's digital landscape, SEO (Search Engine Optimization) is a crucial aspect of any successful online business or marketing strategy. With a Professional Certificate in SEO Essentials: Data-Driven Strategies, you can gain the necessary skills and knowledge to excel in a variety of SEO roles, such as: - **SEO Specialist**: As an SEO Specialist, you'll focus on optimizing websites and content to improve search engine rankings, increase organic traffic, and convert visitors into customers. The average salary for an SEO Specialist in the UK is around £30,000 per year, with an increasing demand for this role in the job market. - **SEO Manager**: In the role of an SEO Manager, you'll lead a team of SEO Specialists and oversee the entire SEO strategy for an organization. You'll collaborate with other departments, such as content and web development, to ensure seamless integration of SEO best practices. The average salary for an SEO Manager in the UK is approximately £45,000 per year, with potential growth to £60,000 or more with experience. - **Technical SEO**: Technical SEO involves optimizing the technical aspects of a website, such as site speed, mobile-friendliness, and XML sitemaps, to improve search engine rankings. As a Technical SEO, you'll work closely with web developers to ensure the website is properly optimized for search engines. The average salary for a Technical SEO in the UK is around £35,000 per year, with opportunities for growth and specialization. - **Local SEO**: Local SEO focuses on optimizing a business's online presence to improve its visibility in local search results. This is particularly important for small, local businesses that rely on nearby customers. As a Local SEO, you'll work to improve rankings in Google Maps, Google My Business, and other local directories. The average salary for a Local SEO in the UK is around £30,000 per year, with potential growth as you gain experience and build a strong portfolio.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN SEO ESSENTIALS: DATA-DRIVEN STRATEGIES

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London College of Foreign Trade (LCFT)

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05 May 2025

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