Executive Development Programme in Content Planning & Strategy

Name: Executive Development Programme in Content Planning & Strategy
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The Executive Development Programme in Content Planning & Strategy is a certificate course designed to empower professionals with the necessary skills to excel in content marketing. In today's digital age, content planning and strategy have become essential components of any successful marketing campaign.

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AboutThisCourse

This course highlights the importance of creating and implementing effective content strategies to engage audiences and drive business growth. With the increasing demand for skilled content marketers, this programme provides learners with a comprehensive understanding of content planning, development, and distribution strategies. It equips learners with the skills to plan, create, and manage content that resonates with their target audience, thereby increasing brand awareness and customer engagement. By completing this course, learners will be able to demonstrate their expertise in content planning and strategy, making them attractive candidates for senior marketing roles. They will have the ability to lead content teams, develop data-driven content strategies, and measure the success of their content marketing efforts, ensuring their organizations remain competitive in the ever-evolving digital landscape.

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CourseDetails

• Content Planning Fundamentals
• Understanding Target Audience & User Personas
• Content Strategy for Multi-Channel Distribution
• SEO Best Practices & Keyword Research
• Content Creation & Copywriting Techniques
• Content Marketing Analytics & Metrics
• Content Calendar Management & Workflow
• Social Media Content Strategy & Trends
• Video & Visual Content Strategy
• Content Planning for Brand Storytelling

CareerPath

In the ever-evolving digital landscape, content planning and strategy have become increasingly vital for businesses to reach their target audience and stand out from the competition. As a result, demand for professionals skilled in content planning and strategy has surged in the UK job market. This Executive Development Programme in Content Planning & Strategy is designed to equip learners with the latest tools and techniques to excel in these in-demand roles. The programme covers essential skills, including content development, marketing management, and search engine optimization (SEO). To provide a better understanding of the industry, we've created a 3D pie chart highlighting the distribution of roles in content planning and strategy. The chart showcases the percentage of job opportunities for various positions in the UK, allowing you to gauge the significance of each role in the industry. By investing in this Executive Development Programme, professionals can enhance their skillsets and increase their value in the job market. The programme offers a comprehensive curriculum to help learners gain a competitive edge and succeed in their chosen careers.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN CONTENT PLANNING & STRATEGY

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London College of Foreign Trade (LCFT)

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05 May 2025

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