Executive Development Programme in Brand Identity Design: Visual Branding

Name: Executive Development Programme in Brand Identity Design: Visual Branding
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The Executive Development Programme in Brand Identity Design: Visual Branding is a certificate course that holds immense importance in today's visually-driven world. With businesses increasingly relying on strong brand identities to stand out, there's a high industry demand for professionals who can create compelling visual branding strategies.

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AboutThisCourse

This course equips learners with essential skills necessary for career advancement in various fields, including marketing, design, and brand management. It covers critical aspects of visual branding, such as color theory, typography, imagery, and layout. By understanding these elements, learners can craft cohesive and impactful brand identities that resonate with target audiences. Moreover, the course provides hands-on experience in creating visual branding guidelines, logos, and marketing materials, giving learners a competitive edge in the job market. By completing this programme, learners will be able to demonstrate their expertise in visual branding, opening up exciting career opportunities and contributing to the success of any organization they join.

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CourseDetails

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Unit 1: Introduction to Brand Identity Design
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Unit 2: Visual Elements of Branding: Logos, Color, Typography
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Unit 3: Brand Identity Design Principles
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Unit 4: Building a Consistent Brand Identity System
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Unit 5: Designing for Brand Differentiation
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Unit 6: Visual Branding in Marketing Communications
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Unit 7: Digital Visual Branding
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Unit 8: Case Studies in Successful Brand Identity Design
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Unit 9: Trends and Innovations in Visual Branding
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Unit 10: Developing and Implementing a Brand Identity Strategy

CareerPath

The **Executive Development Programme in Brand Identity Design** is a comprehensive training program that helps professionals excel in visual branding roles. The industry demands a solid understanding of brand identity design principles, and this program provides the necessary knowledge and skills. In this ever-evolving design landscape, staying relevant is key. Here are some roles in the visual branding sector, aligned with current job market trends: * **Brand Designer**: Focusing on creating and maintaining a cohesive visual identity, brand designers are in high demand. They work closely with marketing and branding teams to develop visual assets for branding campaigns. * **Creative Director**: A creative director oversees the visual direction of projects, ensures brand consistency, and collaborates with various teams. This role requires strategic thinking and strong leadership. * **Graphic Designer**: Graphic designers create visual content for both print and digital media. Their versatile skillset makes them a valuable asset to any team. * **Art Director**: Art directors lead the design team, supervising the development of visual concepts and designs. They are responsible for the overall visual direction of projects and campaigns. * **UX Designer**: User experience (UX) designers focus on optimizing the user experience by creating intuitive, user-friendly interfaces. This role combines research, design, and testing to create exceptional user experiences. These roles showcase the vast array of opportunities available in the visual branding field. The **Executive Development Programme in Brand Identity Design** prepares professionals for success in these roles through a combination of theoretical and practical training. In addition to the growing demand for these roles, professionals can expect a competitive salary range. In the UK, the average salary for a brand designer is around £35,000, while creative directors can earn over £70,000 annually. Graphic designers and art directors typically earn between £25,000 and £40,000, while UX designers can earn up to £60,000. With a focus on developing the skills most in-demand by employers, the **Executive Development Programme in Brand Identity Design** is a valuable investment for professionals looking to accelerate their careers in visual branding.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN BRAND IDENTITY DESIGN: VISUAL BRANDING

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London College of Foreign Trade (LCFT)

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05 May 2025

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