Global Certificate in Content Strategy for Services Pages

Name: Global Certificate in Content Strategy for Services Pages
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The Global Certificate in Content Strategy for Services Pages course is a comprehensive program designed to meet the growing industry demand for experts who can create compelling and effective service page content. This course emphasizes the importance of strategic content development, focusing on user intent, search engine optimization, and brand storytelling.

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AboutThisCourse

By enrolling in this course, learners will gain essential skills for career advancement, including the ability to develop data-driven content strategies, conduct keyword research, and create engaging service page content that drives conversions and improves search engine rankings. According to LinkedIn, content strategist roles have seen a 34% increase in job postings over the past five years, making this course an excellent investment for those looking to take their content strategy skills to the next level. By earning this globally recognized certification, learners will demonstrate their expertise in content strategy for services pages, setting themselves apart in a competitive job market and positioning themselves for success in this growing field.

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CourseDetails

• Content Strategy Fundamentals
• Understanding Services Pages
• Developing User Personas
• Creating Customer Journey Maps
• Conducting Keyword Research
• Crafting Compelling Service Descriptions
• Designing Effective Content Layouts
• Optimizing for Search Engines (SEO)
• Measuring Content Performance
• Best Practices for Global Content Strategy

CareerPath

In the UK, the demand for content strategy roles is on the rise, with a variety of opportunities available for professionals with the right skills. This 3D pie chart highlights the current job market trends, displaying the percentage of job openings for four popular content strategy roles: Content Strategist, Content Marketing Specialist, Technical Writer, and Copywriter. Content Strategist roles take up the largest portion of the market, accounting for 45% of job openings. These professionals are responsible for the development and execution of content strategies, ensuring consistency and alignment with the organization's goals. Content Marketing Specialists make up 30% of the job market. Their role often includes creating and managing content marketing campaigns, as well as measuring their success and adjusting strategies accordingly. Technical Writers hold 15% of the available content strategy positions in the UK. They specialize in creating user manuals, how-to guides, and other technical documents, ensuring that complex information is presented in an accessible manner. Copywriters occupy the remaining 10% of content strategy roles. They focus on creating persuasive and engaging content for websites, advertisements, and other marketing materials. By understanding these job market trends, aspiring content strategists can make informed decisions about which roles to pursue and develop the necessary skills to succeed in their chosen career paths.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN CONTENT STRATEGY FOR SERVICES PAGES

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London College of Foreign Trade (LCFT)

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05 May 2025

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