Executive Development Programme in Content Strategy for Portfolio Pages

Name: Executive Development Programme in Content Strategy for Portfolio Pages
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The Executive Development Programme in Content Strategy for Portfolio Pages is a certificate course designed to empower professionals with the skills needed to excel in content strategy and development. In today's digital age, effective content strategy is crucial for brands to stand out and engage with their target audience.

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AboutThisCourse

This course is in high demand as businesses seek to create meaningful connections with their customers through compelling content. Learners will gain essential skills in content planning, development, and optimization for portfolio pages, enabling them to drive engagement and conversions. By completing this programme, professionals will be equipped with the knowledge and expertise needed to advance their careers in content strategy, marketing, and communications. The course provides a comprehensive understanding of best practices, emerging trends, and tools used in content strategy, making it an ideal choice for professionals looking to stay ahead in the competitive digital landscape.

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CourseDetails

• Content Strategy Development: Understanding the importance of a well-defined content strategy and how it contributes to the success of portfolio pages. • Audience Research and Analysis: Identifying and understanding the target audience, their needs, and preferences to create effective content. • Content Planning and Creation: Planning, writing, and editing high-quality and engaging content that aligns with business goals and resonates with the audience. • Search Engine Optimization (SEO): Optimizing content for search engines to increase visibility and drive organic traffic to portfolio pages. • Content Formatting and Design: Presenting content in a visually appealing and easy-to-read format that enhances user experience. • Content Measurement and Analysis: Tracking and analyzing key performance indicators to measure the success of content and make data-driven decisions. • Content Marketing and Promotion: Leveraging various marketing channels to promote content and reach a wider audience. • Content Governance and Management: Establishing and enforcing content standards, guidelines, and workflows for efficient and effective content management. • Content Personalization and Localization: Customizing and localizing content to cater to the unique needs and preferences of different user segments.

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BasicUnderstandingSubject
ProficiencyEnglish
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN CONTENT STRATEGY FOR PORTFOLIO PAGES

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London College of Foreign Trade (LCFT)

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05 May 2025

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