Global Certificate in Online Marketing Customer Targeting

Name: Global Certificate in Online Marketing Customer Targeting
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The Global Certificate in Online Marketing Customer Targeting course is a comprehensive program designed to empower learners with essential skills in customer targeting, a critical aspect of digital marketing. This course highlights the importance of understanding customer behavior, preferences, and needs to create effective marketing strategies that drive business growth.

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AboutThisCourse

In today's digital age, customer targeting is more important than ever, with businesses striving to stand out in an increasingly crowded online marketplace. This course provides learners with the latest techniques and tools to analyze customer data, identify target audiences, and create personalized marketing campaigns that resonate with customers and drive conversions. By completing this course, learners will gain a competitive edge in the job market, with skills that are highly sought after by employers in a variety of industries. Whether you're a marketing professional looking to advance your career or a business owner seeking to improve your online marketing efforts, this course is an essential step towards achieving your goals.

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CourseDetails

• Unit 1: Introduction to Customer Targeting in Online Marketing
• Unit 2: Understanding Customer Segmentation and Profiling
• Unit 3: Utilizing Demographic and Firmographic Data
• Unit 4: Behavioral Targeting: Techniques and Strategies
• Unit 5: Psychographics and Values-based Targeting
• Unit 6: Leveraging AI and Machine Learning for Customer Targeting
• Unit 7: Personalization: The Key to Effective Customer Targeting
• Unit 8: Multi-channel Targeting: Integrating Email, Social Media, and Display Advertising
• Unit 9: Measuring Success: Metrics and Analytics for Customer Targeting
• Unit 10: Case Studies and Real-world Examples of Successful Customer Targeting in Online Marketing

CareerPath

The online marketing industry is booming, and the UK job market is brimming with opportunities for professionals with a Global Certificate in Online Marketing Customer Targeting. Here's a breakdown of the top roles in this field and their respective popularity, represented in a 3D pie chart. 1. **Digital Strategist**: With a 20% share in the job market, digital strategists shape and implement comprehensive marketing plans, integrating various channels to meet clients' goals. 2. **SEO Specialist**: SEO specialists secure a 25% share, as they optimize websites and content to improve search engine rankings and drive organic traffic. 3. **Content Marketing Manager**: Holding 22% of the market, content marketing managers create and manage engaging content across channels, fostering brand awareness and customer loyalty. 4. **Social Media Manager**: With an 18% share, social media managers handle brands' social media presence, build communities, and run targeted campaigns. 5. **PPC Specialist**: Claiming 15% of the market, PPC specialists manage pay-per-click campaigns, maximizing ROI through strategic keyword selection and ad placement. Dive into these exciting roles with a Global Certificate in Online Marketing Customer Targeting and watch your career soar!

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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NotAccreditedRecognized
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN ONLINE MARKETING CUSTOMER TARGETING

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London College of Foreign Trade (LCFT)

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05 May 2025

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