Executive Development Programme in Online Customer Acquisition Tactics

Name: Executive Development Programme in Online Customer Acquisition Tactics
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The Executive Development Programme in Online Customer Acquisition Tactics is a certificate course designed to empower professionals with the skills to excel in the digital marketing landscape. In today's technology-driven world, businesses increasingly rely on online customer acquisition tactics to drive growth and revenue.

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AboutThisCourse

This course is crucial for career advancement as it equips learners with essential skills in SEO, PPC, content marketing, social media advertising, and data analysis. The curriculum is tailored to meet industry demands and is delivered by industry experts, ensuring that learners gain practical knowledge and skills that can be directly applied in the workplace. By completing this course, learners will not only develop a deep understanding of online customer acquisition tactics but also gain a competitive edge in the job market. Whether you're a marketing professional looking to upskill or a business owner seeking to drive growth, this course is an excellent investment in your career or business's success.

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CourseDetails

• Unit 1: Introduction to Online Customer Acquisition Tactics
• Unit 2: Understanding the Customer Journey in the Digital Landscape
• Unit 3: SEO Fundamentals for Customer Acquisition
• Unit 4: PPC & Google Ads for Driving Quality Leads
• Unit 5: Social Media Advertising Strategies
• Unit 6: Content Marketing & Inbound Techniques
• Unit 7: Email Marketing for Customer Acquisition & Retention
• Unit 8: Leveraging Data Analytics in Online Customer Acquisition
• Unit 9: A/B Testing & Conversion Rate Optimization
• Unit 10: Building & Scaling an Integrated Online Customer Acquisition Strategy

CareerPath

The Executive Development Programme in Online Customer Acquisition Tactics is designed to equip professionals with the latest trends and in-demand skills for acquiring customers online. Here are some key roles in this field, represented through a 3D pie chart, along with their market share: 1. **Digital Marketing Manager**: This role focuses on developing and implementing comprehensive digital marketing strategies, accounting for **35%** of the market. 2. **Customer Acquisition Specialist**: Professionals in this role focus on acquiring new customers through targeted campaigns, making up **25%** of the market. 3. **Online Advertising Analyst**: These professionals analyze and optimize online advertising campaigns, representing **20%** of the market. 4. **SEO Specialist**: With a focus on improving search engine rankings, SEO specialists account for **15%** of the market. 5. **Content Marketing Manager**: Managing content marketing initiatives, this role comprises the remaining **5%** of the market. The programme is tailored to meet the demands of these growing roles and equip participants with the skills necessary to succeed in the ever-evolving digital landscape.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN ONLINE CUSTOMER ACQUISITION TACTICS

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London College of Foreign Trade (LCFT)

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05 May 2025

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