Global Certificate in Marketing Analytics Essentials: Customer Insights

Name: Global Certificate in Marketing Analytics Essentials: Customer Insights
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The Global Certificate in Marketing Analytics Essentials: Customer Insights is a comprehensive course that empowers learners with the essential skills required to thrive in today's data-driven marketing landscape. This program focuses on customer insights, a critical area that helps businesses understand their customers' needs, preferences, and behaviors.

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AboutThisCourse

In an age where data is the new oil, marketing professionals who can analyze and interpret data to drive business decisions are in high demand. This course equips learners with the latest tools and techniques to collect, analyze, and interpret customer data, providing a competitive edge in the job market. By the end of this course, learners will be able to segment customers, conduct customer lifetime value analysis, and use predictive analytics to forecast future customer behavior. These skills are not only essential for career advancement in marketing but are also highly transferable to other business areas. Invest in this course today and unlock the power of customer insights for your career and your business.

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CourseDetails

• Understanding Customer Analytics
• Data Collection Methods for Marketing Analytics
• Customer Segmentation and Profiling
• Customer Lifetime Value (CLV) Analysis
• Primary and Secondary Research Methods
• Marketing Mix Modeling
• Customer Insights and Business Decision Making
• Marketing Analytics Tools and Software
• Communicating Customer Insights to Stakeholders

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN MARKETING ANALYTICS ESSENTIALS: CUSTOMER INSIGHTS

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London College of Foreign Trade (LCFT)

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05 May 2025

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