Masterclass Certificate in Online Journey Marketing

Name: Masterclass Certificate in Online Journey Marketing
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The Masterclass Certificate in Online Journey Marketing is a comprehensive course designed to empower learners with essential skills for career advancement in digital marketing. This certificate program focuses on online customer journey marketing, an increasingly critical area in today's digital-first world.

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AboutThisCourse

In this course, you will gain a deep understanding of online customer journeys, learning how to create personalized and data-driven marketing strategies that deliver results. The curriculum covers key topics such as customer journey mapping, omnichannel marketing, customer segmentation, and marketing automation. With a strong emphasis on practical skills, this course is highly relevant to the current industry demand. Learners will have the opportunity to work on real-world projects, gaining hands-on experience and building a portfolio of work to showcase to potential employers. By earning this certificate, learners will be well-equipped to take on roles such as Online Journey Marketing Specialist, Digital Marketing Manager, or Customer Experience Analyst, among others. In summary, the Masterclass Certificate in Online Journey Marketing is a valuable investment for anyone looking to advance their career in digital marketing. By completing this course, learners will gain the essential skills and practical experience needed to succeed in this dynamic and growing field.

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CourseDetails

• Unit 1: Introduction to Online Journey Marketing
• Unit 2: Customer Segmentation and Personalization
• Unit 3: Email Marketing: Best Practices and Strategies
• Unit 4: Social Media Marketing: Organic and Paid
• Unit 5: SEO and Content Marketing: Optimizing for Discovery
• Unit 6: Mobile Marketing and Push Notifications
• Unit 7: Marketing Automation and Campaign Management
• Unit 8: Metrics and Analytics for Continuous Optimization
• Unit 9: Privacy and Compliance: GDPR, CCPA, and More
• Unit 10: Future Trends in Online Journey Marketing

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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DigitalCertificate
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MASTERCLASS CERTIFICATE IN ONLINE JOURNEY MARKETING

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London College of Foreign Trade (LCFT)

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05 May 2025

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