Executive Development Programme in Digital Destination Product Launches

Name: Executive Development Programme in Digital Destination Product Launches
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The Executive Development Programme in Digital Destination Product Launches is a certificate course designed to empower professionals with the skills needed to thrive in the rapidly evolving digital landscape. This program focuses on digital destination product launches, an essential aspect of modern business strategy that combines technology, marketing, and user experience to create successful digital products.

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AboutThisCourse

In today's digital age, there is a high industry demand for professionals who can effectively launch digital products and services that meet customer needs and drive business growth. This course equips learners with the essential skills to lead digital product launches, including market research, product development, go-to-market strategies, and stakeholder management. By completing this program, learners will gain the knowledge and practical skills needed to advance their careers in digital product management, marketing, and technology fields. The course provides a unique opportunity to learn from industry experts and connect with like-minded professionals, making it an ideal choice for anyone looking to enhance their digital leadership and product launch capabilities.

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CourseDetails

• Digital Product Strategy: Understanding the market, customer needs, and competitive landscape to develop a winning product strategy.
• Product Development Lifecycle: From ideation to launch, managing the entire product development lifecycle effectively.
• Design Thinking for Digital Products: Applying design thinking principles to create user-centric digital products.
• Agile Product Development: Implementing agile methodologies for efficient product development.
• Digital Product Testing: Strategies and best practices for testing digital products.
• Go-to-Market Strategy: Planning and executing effective go-to-market strategies for digital products.
• Product Launch Metrics: Measuring the success of a digital product launch using relevant metrics.
• Change Management: Managing change and stakeholder expectations during a digital product launch.
• Customer Engagement: Strategies for engaging customers and building a loyal user base.
• Continuous Improvement: Using feedback and analytics to continuously improve digital products post-launch.

CareerPath

Executive Development Programme in Digital Destination Product Launches: - Digital Product Manager (35%): This role involves leading the development, launch, and continuous improvement of digital products. A successful candidate should have experience in product management, a solid understanding of digital technologies, and strong strategic thinking skills. - Digital Marketing Specialist (25%): Digital marketing specialists are responsible for creating and implementing digital marketing campaigns to promote the digital product. They need to be skilled in SEO, content marketing, social media, and data analysis. - UX/UI Designer (20%): UX/UI designers are in charge of creating a user-friendly interface and ensuring a seamless user experience for the digital product. They should have experience in user research, wireframing, prototyping, and visual design. - Data Analyst (15%): Data analysts help make data-driven decisions through analyzing user behavior, market trends, and performance metrics. They need to be proficient in data visualization tools and statistical analysis techniques. - Front-End Developer (5%): Front-end developers are responsible for converting the design into an interactive web interface using HTML, CSS, and JavaScript. They should have experience in responsive design, browser compatibility, and performance optimization.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN DIGITAL DESTINATION PRODUCT LAUNCHES

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London College of Foreign Trade (LCFT)

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05 May 2025

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