Certificate in Brand Management Fundamentals: Brand Management Basics

Name: Certificate in Brand Management Fundamentals: Brand Management Basics
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The Certificate in Brand Management Fundamentals is a comprehensive course that provides learners with the essential skills needed to excel in brand management. With a focus on brand management basics, this course covers critical topics such as brand positioning, identity, strategy, and storytelling.

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AboutThisCourse

In today's highly competitive business landscape, brand management has become a critical function for organizations of all sizes and industries. A strong brand can help businesses differentiate themselves from competitors, build customer loyalty, and drive revenue growth. This course is designed to equip learners with the skills and knowledge needed to succeed in this in-demand field. By completing the course, learners will have a solid understanding of brand management principles and how to apply them in real-world scenarios. This certificate course is an excellent opportunity for professionals looking to advance their careers in marketing, advertising, public relations, or related fields.

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CourseDetails

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Understanding Branding: An Overview
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Brand Identity: Defining Your Brand's Personality
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Brand Strategy: Developing a Strong Brand Foundation
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Brand Positioning: Differentiating Your Brand in the Market
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Brand Communication: Crafting Effective Brand Messaging
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Logo Design: Creating a Memorable Visual Identity
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Brand Consistency: Maintaining Brand Image Across Channels
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Brand Management Tools and Metrics
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Building and Managing Brand Equity

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN BRAND MANAGEMENT FUNDAMENTALS: BRAND MANAGEMENT BASICS

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London College of Foreign Trade (LCFT)

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05 May 2025

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