Professional Certificate in Playful Data-driven Digital Marketing

Name: Professional Certificate in Playful Data-driven Digital Marketing
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The Professional Certificate in Playful Data-driven Digital Marketing is a comprehensive course designed to equip learners with essential skills for career advancement in the digital marketing industry. This program emphasizes the importance of a playful and data-driven approach, combining creative strategies with insightful data analysis to drive successful marketing campaigns.

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AboutThisCourse

In today's fast-paced digital world, there is a high demand for professionals who can effectively leverage data and digital marketing tools to reach and engage target audiences. This course prepares learners to meet this demand by teaching them how to use platforms like Google Analytics, social media, and email marketing to optimize marketing efforts and deliver measurable results. Upon completion, learners will have a solid understanding of digital marketing principles and a portfolio of completed projects to showcase their skills to potential employers. By mastering the art of playful and data-driven digital marketing, learners will be well-positioned to advance their careers and make a meaningful impact in the industry.

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CourseDetails

• Unit 1: Introduction to Data-driven Digital Marketing
• Unit 2: Understanding Your Target Audience
• Unit 3: Search Engine Optimization (SEO)
• Unit 4: Pay-Per-Click (PPC) Advertising
• Unit 5: Social Media Marketing
• Unit 6: Email Marketing and Automation
• Unit 7: Content Marketing and Strategy
• Unit 8: Google Analytics and Web Analytics
• Unit 9: A/B Testing and Conversion Rate Optimization
• Unit 10: Playful Marketing Techniques and Trends

CareerPath

Here's a 3D Pie Chart showcasing the average salary ranges for popular digital marketing roles in the UK. This data-driven visualization will help you understand the current job market trends and the demand for specific skills. The Digital Marketing Manager role leads the way with an average salary of £65,000, followed closely by the Content Marketing Specialist, Social Media Manager, SEO Specialist, and PPC Specialist. As a professional pursuing a career in playful data-driven digital marketing, this information highlights the promising opportunities and remuneration within the industry. Equip yourself with the right skills and stay updated with the latest trends to secure your dream role and excel in the dynamic world of digital marketing.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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NotRegulatedAuthorized
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FastTrack GBP £140

CompleteInOneMonth

AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

CompleteInTwoMonths

FlexibleLearningPace

TwoThreeHoursPerWeek
RegularCertificateDelivery
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DigitalCertificate
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PROFESSIONAL CERTIFICATE IN PLAYFUL DATA-DRIVEN DIGITAL MARKETING

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London College of Foreign Trade (LCFT)

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05 May 2025

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