Executive Development Programme in Balanced Digital Management

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The Executive Development Programme in Balanced Digital Management is a certificate course designed to bridge the gap between traditional and digital business strategies. This programme emphasizes the importance of a balanced approach to digital transformation, combining technical know-how with strategic thinking.

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In today's digital age, there is a high industry demand for professionals who can effectively manage digital initiatives and drive business growth. This course equips learners with essential skills in areas such as data-driven decision making, digital marketing, customer experience management, and innovation strategy. By completing this programme, learners will be able to demonstrate their ability to lead digital transformation efforts in their organisations, making them attractive candidates for senior leadership roles. They will also gain a competitive edge in the job market, with a comprehensive understanding of the latest digital trends and best practices.

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โ€ข Unit 1: Introduction to Balanced Digital Management
โ€ข Unit 2: Digital Strategy and Planning
โ€ข Unit 3: Digital Platforms and Tools
โ€ข Unit 4: Data-Driven Decision Making
โ€ข Unit 5: Social Media Management
โ€ข Unit 6: Content Marketing and SEO
โ€ข Unit 7: Paid Advertising and Analytics
โ€ข Unit 8: Balanced Digital Management Best Practices
โ€ข Unit 9: Digital Transformation and Change Management
โ€ข Unit 10: Future Trends in Digital Management

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The **Executive Development Programme in Balanced Digital Management** is designed to equip professionals with the skills required to navigate the ever-evolving digital landscape. This programme focuses on developing talent in five key roles that are currently in high demand in the UK job market. 1. Data Scientist: With an increasing emphasis on data-driven decision-making, data scientists are in high demand. These professionals are responsible for extracting valuable insights from large datasets and communicating these findings to stakeholders. According to Glassdoor, the average salary for a data scientist in the UK is ยฃ50,000 per year. 2. Digital Marketer: Digital marketing is an essential component of any modern business strategy. Digital marketers are responsible for developing and implementing digital marketing campaigns that drive sales and increase brand awareness. Glassdoor reports an average salary of ยฃ35,000 per year for digital marketers in the UK. 3. Business Analyst: Business analysts play a critical role in bridging the gap between IT and business operations. They are responsible for identifying business needs, defining solution requirements, and driving the implementation of technology solutions. Glassdoor reports an average salary of ยฃ40,000 per year for business analysts in the UK. 4. Project Manager: Project managers are responsible for managing and delivering projects on time, within budget, and to the required quality standards. According to Glassdoor, the average salary for a project manager in the UK is ยฃ45,000 per year. 5. UX/UI Designer: User experience (UX) and user interface (UI) designers are responsible for creating intuitive and engaging digital experiences. They work closely with developers, product managers, and other stakeholders to ensure that digital products meet user needs and expectations. Glassdoor reports an average salary of ยฃ40,000 per year for UX/UI designers in the UK. These roles are not only in high demand, but they also offer excellent salary ranges and opportunities for career growth. By participating in the Executive Development Programme in Balanced Digital Management, professionals can gain the skills and knowledge required to succeed in these roles and advance their careers in the digital industry.

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็คบไพ‹่ฏไนฆ่ƒŒๆ™ฏ
EXECUTIVE DEVELOPMENT PROGRAMME IN BALANCED DIGITAL MANAGEMENT
ๆŽˆไบˆ็ป™
ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London College of Foreign Trade (LCFT)
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05 May 2025
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