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The Professional Certificate in Strategic Communication is a comprehensive course designed to enhance your communication skills for career advancement. This program emphasizes the importance of effective communication in today's dynamic business environment, where clear and compelling messaging can make a significant impact on organizational success.

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In this certificate course, you will learn how to craft persuasive narratives, manage communication crises, and leverage data-driven insights to make informed decisions. The course is tailored to meet the industry demand for professionals who can communicate complex ideas with clarity and confidence. By completing this program, you will be equipped with essential skills required to excel in various industries, including marketing, public relations, and corporate communication. You will learn how to analyze audience needs, develop targeted messaging strategies, and measure communication effectiveness, making you a valuable asset in any organization.

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โ€ข Unit 1: Foundations of Strategic Communication
โ€ข Unit 2: Situation Analysis & Audience Research
โ€ข Unit 3: Goal Setting & Message Development
โ€ข Unit 4: Channel Selection & Integrated Communication Planning
โ€ข Unit 5: Stakeholder Management & Engagement
โ€ข Unit 6: Crisis Communication & Issue Management
โ€ข Unit 7: Measuring & Evaluating Communication Success
โ€ข Unit 8: Ethics in Strategic Communication
โ€ข Unit 9: Emerging Trends in Strategic Communication
โ€ข Unit 10: Capstone Project: Developing a Strategic Communication Plan

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ๆˆๅŠŸๅฎŒๆˆ่ฏพ็จ‹ๅŽ๏ผŒๆ‚จๅฐ†่Žทๅพ—็ป“ไธš่ฏไนฆใ€‚

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PROFESSIONAL CERTIFICATE IN STRATEGIC COMMUNICATION FOR FEEDBACK
ๆŽˆไบˆ็ป™
ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London College of Foreign Trade (LCFT)
ๆŽˆไบˆๆ—ฅๆœŸ
05 May 2025
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