Certificate in Impactful Union Communication Strategies
-- ViewingNowThe Certificate in Impactful Union Communication Strategies is a comprehensive course designed to empower union representatives with effective communication skills. This program emphasizes the importance of clear, persuasive, and empathetic communication in building strong relationships with members and negotiating successful contracts.
3,149+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
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โข Union Communications Fundamentals: Understanding the importance of communication in unions, different communication channels, and establishing clear communication goals.
โข Stakeholder Analysis: Identifying and understanding the needs and interests of various union stakeholders, including members, leaders, and the public.
โข Message Development: Crafting compelling and effective messages that resonate with union stakeholders and align with the union's communication goals.
โข Media Relations: Building relationships with the media, understanding media cycles, and crafting press releases and media statements.
โข Crisis Communication: Developing strategies to manage and communicate during union crises, including strikes, contract negotiations, and reputational threats.
โข Social Media Management: Leveraging social media platforms to engage with union members, leaders, and the public, and measuring the impact of social media campaigns.
โข Internal Communication: Designing and implementing internal communication strategies that foster transparency, trust, and engagement among union members and leaders.
โข Union Branding and Identity: Establishing a strong and consistent union brand, including visual identity, messaging, and values.
โข Measurement and Evaluation: Tracking and analyzing the impact of union communication strategies, and adjusting communication plans based on data-driven insights.
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