Global Certificate in Union Communication Strategies: Actionable Insights

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The Global Certificate in Union Communication Strategies: Actionable Insights is a comprehensive course designed to empower union professionals with essential communication skills. In today's rapidly changing world, unions need effective communication strategies to engage members, negotiate with employers, and advocate for workers' rights.

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This course is critical for anyone looking to advance their career in the union movement. It provides actionable insights and practical tools to help learners communicate more effectively, manage conflicts, and build strong relationships with members and stakeholders. The course covers a range of topics, including strategic communication planning, digital communication, crisis communication, and storytelling. By the end of the course, learners will have a deep understanding of the best communication practices in the union movement and will be able to apply these skills to their work. This course is in high demand in the industry, and learners who complete it will be well-positioned to take on leadership roles in their unions and advance their careers.

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โ€ข Union Communications Fundamentals: Understanding the importance of communication in union organizations, key stakeholders, and establishing clear objectives. โ€ข Developing a Union Communication Strategy: Identifying target audiences, setting measurable goals, selecting appropriate communication channels, and crafting key messages. โ€ข Digital Communication Tools for Unions: Leveraging social media, email marketing, websites, and mobile apps to engage members and broaden reach. โ€ข Media Relations and Public Speaking: Building relationships with the press, creating press releases, and delivering impactful speeches. โ€ข Crisis Communication Management: Planning for and managing communication during union crises, including strikes, contract negotiations, and legal issues. โ€ข Internal Communication Best Practices: Fostering open dialogue, promoting transparency, and encouraging member participation. โ€ข Cultural and Linguistic Diversity in Union Communication: Tailoring communication strategies for diverse union populations, addressing language barriers, and promoting inclusivity. โ€ข Evaluating Union Communication Strategies: Measuring the effectiveness of communication efforts, gathering feedback, and adjusting strategies accordingly.

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GLOBAL CERTIFICATE IN UNION COMMUNICATION STRATEGIES: ACTIONABLE INSIGHTS
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London College of Foreign Trade (LCFT)
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05 May 2025
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