Executive Development Programme in Pharmaceutical Product Positioning
-- ViewingNowThe Executive Development Programme in Pharmaceutical Product Positioning is a certificate course designed to empower professionals with the skills necessary to excel in the pharmaceutical industry. This program emphasizes the importance of strategic product positioning, a critical aspect of pharmaceutical marketing that can significantly impact a product's success.
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โข Pharmaceutical Product Positioning: Understanding the concept, importance, and factors influencing product positioning in the pharmaceutical industry. โข Market Research and Analysis: Techniques for conducting market research, analyzing competition, and identifying target audiences. โข Brand Development: Strategies for building and maintaining a strong brand identity, including logo design, messaging, and positioning. โข Product Life Cycle Management: Techniques for managing the product life cycle, including launch, growth, maturity, and decline stages. โข Pricing Strategies: Methods for setting and adjusting prices to maximize profitability while maintaining competitiveness. โข Promotion and Communication: Techniques for promoting pharmaceutical products, including advertising, public relations, and sales promotion. โข Distribution Channels: Understanding the various distribution channels in the pharmaceutical industry and selecting the most effective channels for product distribution. โข Regulatory Affairs: Overview of regulatory requirements for pharmaceutical product positioning, including labeling, packaging, and promotion. โข Sales Force Management: Strategies for managing the sales force, including training, motivation, and performance evaluation. โข Measurement and Evaluation: Techniques for measuring and evaluating the effectiveness of product positioning strategies, including market share analysis, sales data, and customer feedback.
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