Advanced Certificate in Employee Advocacy Content Optimization

• Advanced Content Strategy for Employee Advocacy: This unit will cover the development and implementation of advanced content strategies to enhance employee advocacy. Topics will include creating engaging content, aligning content with brand values, and measuring content performance. • Social Media Optimization for Employee Advocacy: This unit will focus on optimizing social media platforms to increase employee engagement and advocacy. It will cover topics such as selecting the right social media channels, creating effective social media posts, and measuring social media performance. • Search Engine Optimization (SEO) for Employee Advocacy: This unit will explore the role of SEO in employee advocacy and provide strategies for optimizing content for search engines. Topics will include keyword research, on-page optimization, and link building. • Content Creation Tools and Techniques for Employee Advocacy: This unit will introduce various content creation tools and techniques to help employees create high-quality, optimized content. Topics will include content planning, content creation, and content distribution. • Employee Training and Development for Employee Advocacy: This unit will focus on training and developing employees to become effective advocates for the brand. It will cover topics such as employee onboarding, training programs, and ongoing development opportunities. • Metrics and Analytics for Employee Advocacy: This unit will explore the various metrics and analytics used to measure the success of employee advocacy programs. It will cover topics such as content performance, employee engagement, and program ROI. • Legal and Ethical Considerations for Employee Advocacy: This unit will cover the legal and ethical considerations of employee advocacy programs. It will explore topics such as disclosure requirements, employee privacy, and ethical guidelines for social media use. • Advanced Storytelling Techniques for Employee Advocacy: This unit will delve into advanced storytelling techniques to create compelling narratives that resonate with employees and customers. Topics will include character development, plot structure, and emotional engagement. • Employee Advocacy Program Management: This unit will provide an overview of best practices for managing employee advocacy programs. It will cover topics such as program goals, stakeholder management, and measuring program success.