Executive Development Programme in Marketing Performance Analysis Insights
-- ViewingNowThe Executive Development Programme in Marketing Performance Analysis Insights certificate course is a vital program designed to equip learners with essential skills in marketing analytics. With the ever-growing importance of data-driven decision-making in modern business, there is a high industry demand for professionals who can analyze marketing performance data and provide actionable insights.
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โข Marketing Performance Metrics: Understanding and measuring marketing performance through key metrics such as customer acquisition cost, customer lifetime value, and marketing return on investment.
โข Data Analysis for Marketing: Analyzing marketing data to gain insights and drive decision making, including statistics, data visualization, and A/B testing.
โข Marketing Attribution Models: Assigning credit to marketing channels and tactics to understand their impact on conversions and revenue.
โข Digital Marketing Analytics: Measuring and analyzing the effectiveness of digital marketing efforts, including website analytics, search engine optimization, and social media analytics.
โข Marketing Mix Modeling: Using statistical techniques to understand the impact of different elements of the marketing mix on sales and revenue.
โข Predictive Analytics for Marketing: Using data and statistical models to predict future marketing outcomes and inform decision making.
โข Customer Segmentation and Analysis: Segmenting customers based on demographics, behavior, and other factors to understand their needs and preferences.
โข Marketing Dashboards and Reporting: Creating and using marketing dashboards and reports to track performance and communicate results to stakeholders.
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