Certificate in Online Brand Positioning and Marketing Strategies
-- ViewingNowThe Certificate in Online Brand Positioning and Marketing Strategies is a comprehensive course designed to empower learners with the essential skills needed to thrive in the digital marketing landscape. This course emphasizes the importance of creating unique brand identities, establishing a strong online presence, and developing effective marketing strategies that drive business growth.
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Unit 1: Introduction to Online Brand Positioning
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Unit 2: Understanding the Target Audience (secondary keyword: customer persona)
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Unit 3: Conducting Competitive Analysis (secondary keyword: competitive research)
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Unit 4: Defining Unique Selling Propositions (secondary keyword: USP)
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Unit 5: Crafting a Compelling Brand Story
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Unit 6: Building a Strong Visual Identity
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Unit 7: Implementing Online Brand Positioning Strategies
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Unit 8: Online Marketing Channels (secondary keyword: digital marketing channels)
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Unit 9: Measuring Brand Awareness (secondary keyword: brand metrics)
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Unit 10: Optimizing Brand Positioning (secondary keyword: continuous improvement)
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