Certificate in Market Research Essentials: Smarter Outcomes

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The Certificate in Market Research Essentials: Smarter Outcomes course is a comprehensive program designed to equip learners with the necessary skills for success in market research. This course emphasizes the importance of data-driven decision-making, enabling learners to gather and analyze market insights to drive business growth.

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In today's data-driven economy, market research skills are in high demand across various industries. By completing this course, learners will be able to demonstrate their proficiency in market research methodologies, data analysis, and strategic planning, making them highly valuable to potential employers. Throughout the course, learners will gain hands-on experience with the latest market research tools and techniques, enabling them to conduct rigorous market research and deliver actionable insights. By the end of the course, learners will have a solid understanding of market research best practices and be well-positioned to advance their careers in this exciting field.

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โ€ข Market Research Fundamentals
โ€ข Defining Research Objectives and Questions
โ€ข Secondary Research: Utilizing External Data Sources
โ€ข Primary Research: Designing Questionnaires and Surveys
โ€ข Quantitative and Qualitative Research Methods
โ€ข Data Analysis Techniques for Market Research
โ€ข Market Segmentation and Targeting Strategies
โ€ข Presenting Market Research Findings and Recommendations
โ€ข Ethical Considerations in Market Research

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CERTIFICATE IN MARKET RESEARCH ESSENTIALS: SMARTER OUTCOMES
ๆŽˆไบˆ็ป™
ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London College of Foreign Trade (LCFT)
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05 May 2025
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