Certificate in Automated Customer Relationship Building Strategies
-- ViewingNowThe Certificate in Automated Customer Relationship Building Strategies is a comprehensive course designed to equip learners with the essential skills needed to excel in today's data-driven marketing landscape. This course focuses on the importance of automation in building and maintaining customer relationships, a critical aspect of modern business success.
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GBP £ 140
GBP £ 202
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โข Introduction to CRM and Automation: Understanding CRM systems, automation tools, and their benefits. Exploring CRM strategies to improve customer engagement.
โข Data Analysis for CRM: Collecting, analyzing, and interpreting customer data. Using data to inform CRM strategies and automation decisions.
โข Customer Segmentation: Segmenting customers based on demographics, behavior, and other factors. Personalizing CRM strategies for different customer segments.
โข Email Marketing Automation: Designing automated email campaigns. Setting up workflows, triggers, and personalization. Measuring email marketing success.
โข Chatbot and AI Integration: Implementing chatbots and AI in CRM. Understanding chatbot and AI benefits, limitations, and best practices.
โข Social Media Automation: Automating social media marketing. Scheduling posts, analyzing engagement, and optimizing social media campaigns.
โข CRM Integration with Other Systems: Integrating CRM with other systems like marketing automation, sales, and customer service. Streamlining workflows and data sharing.
โข CRM Metrics and Reporting: Tracking and measuring CRM success. Understanding key CRM metrics, KPIs, and reporting techniques.
โข CRM Strategy and Best Practices: Developing a comprehensive CRM strategy. Best practices for CRM automation, data management, and customer engagement.
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