Executive Development Programme in Strategic Communication Execution
-- viewing nowThe Executive Development Programme in Strategic Communication Execution is a certificate course designed to empower communication professionals with advanced skills. In today's fast-paced business environment, strategic communication has become vital for organizational success, creating high demand for skilled professionals.
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Course Details
• Strategic Communication Planning: Developing an effective communication strategy is essential for any organization. This unit will cover the process of planning, researching, and implementing a strategic communication plan.
• Crisis Communication Management: In this unit, learners will explore how to manage communication during a crisis, including identifying potential crises, creating a crisis communication plan, and effectively communicating with stakeholders.
• Internal Communication Strategies: Effective internal communication is crucial for building employee engagement and fostering a positive workplace culture. This unit will cover best practices for internal communication, including employee engagement, change management, and internal social media strategies.
• External Communication and Media Relations: This unit will focus on building relationships with external audiences, including the media, investors, and other key stakeholders. Learners will explore how to craft effective messages, develop media relations strategies, and manage external communication channels.
• Digital Communication and Social Media: With the rise of social media and digital communication channels, it's more important than ever for organizations to have a strong digital presence. This unit will cover best practices for digital communication, including social media strategy, content marketing, and online reputation management.
• Cross-Cultural Communication: In today's globalized world, cross-cultural communication is essential for any organization. This unit will cover best practices for communicating across different cultures, including cultural awareness, language barriers, and international communication strategies.
• Measurement and Evaluation: In order to improve communication effectiveness, it's essential to measure and evaluate communication efforts. This unit will cover best practices for measuring communication effectiveness, including setting communication objectives, tracking key performance indicators, and analyzing communication data.
• Ethics and Compliance: This unit will cover the ethical considerations of strategic communication, including compliance with legal and regulatory requirements, ethical communication practices, and managing communication risks.
• Leadership and Team Communication: Effective communication is essential for leadership and team success. This unit will cover best practices for communication within teams, including building trust, managing conflict, and developing leadership communication skills.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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