Executive Development Programme in Strategic Communication Execution

• Strategic Communication Planning: Developing an effective communication strategy is essential for any organization. This unit will cover the process of planning, researching, and implementing a strategic communication plan.

• Crisis Communication Management: In this unit, learners will explore how to manage communication during a crisis, including identifying potential crises, creating a crisis communication plan, and effectively communicating with stakeholders.

• Internal Communication Strategies: Effective internal communication is crucial for building employee engagement and fostering a positive workplace culture. This unit will cover best practices for internal communication, including employee engagement, change management, and internal social media strategies.

• External Communication and Media Relations: This unit will focus on building relationships with external audiences, including the media, investors, and other key stakeholders. Learners will explore how to craft effective messages, develop media relations strategies, and manage external communication channels.

• Digital Communication and Social Media: With the rise of social media and digital communication channels, it's more important than ever for organizations to have a strong digital presence. This unit will cover best practices for digital communication, including social media strategy, content marketing, and online reputation management.

• Cross-Cultural Communication: In today's globalized world, cross-cultural communication is essential for any organization. This unit will cover best practices for communicating across different cultures, including cultural awareness, language barriers, and international communication strategies.

• Measurement and Evaluation: In order to improve communication effectiveness, it's essential to measure and evaluate communication efforts. This unit will cover best practices for measuring communication effectiveness, including setting communication objectives, tracking key performance indicators, and analyzing communication data.

• Ethics and Compliance: This unit will cover the ethical considerations of strategic communication, including compliance with legal and regulatory requirements, ethical communication practices, and managing communication risks.

• Leadership and Team Communication: Effective communication is essential for leadership and team success. This unit will cover best practices for communication within teams, including building trust, managing conflict, and developing leadership communication skills.