Global Certificate in Online Marketing Performance Tracking

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The Global Certificate in Online Marketing Performance Tracking is a comprehensive course that equips learners with the essential skills to excel in digital marketing. This certificate program highlights the importance of data-driven decision making and performance tracking in online marketing campaigns.

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About this course

With the rapid growth of e-commerce and digital marketing, there is an increasing industry demand for professionals who can effectively measure and optimize marketing performance. This course covers key topics such as web analytics, conversion tracking, and attribution modeling. By completing this program, learners will gain a deep understanding of how to use data to drive business results and improve marketing ROI. The skills and knowledge gained from this course are highly valuable for career advancement in digital marketing, as they enable professionals to make informed decisions and optimize marketing strategies for success.

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Course Details

Unit 1: Introduction to Online Marketing Performance Tracking
Unit 2: Key Performance Indicators (KPIs) in Online Marketing
Unit 3: Web Analytics Tools and Techniques
Unit 4: Tracking Organic Search Performance
Unit 5: Social Media Analytics
Unit 6: Email Marketing Metrics and Analysis
Unit 7: Paid Advertising Performance Tracking
Unit 8: Conversion Rate Optimization (CRO) and Tracking
Unit 9: Mobile Marketing Analytics
Unit 10: Advanced Techniques in Online Marketing Performance Tracking

Career Path

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Earn a career certificate

Sample Certificate Background
GLOBAL CERTIFICATE IN ONLINE MARKETING PERFORMANCE TRACKING
is awarded to
Learner Name
who has completed a programme at
London College of Foreign Trade (LCFT)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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