Global Certificate in Online Marketing Performance Tracking

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The Global Certificate in Online Marketing Performance Tracking is a comprehensive course that equips learners with the essential skills to excel in digital marketing. This certificate program highlights the importance of data-driven decision making and performance tracking in online marketing campaigns.

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AboutThisCourse

With the rapid growth of e-commerce and digital marketing, there is an increasing industry demand for professionals who can effectively measure and optimize marketing performance. This course covers key topics such as web analytics, conversion tracking, and attribution modeling. By completing this program, learners will gain a deep understanding of how to use data to drive business results and improve marketing ROI. The skills and knowledge gained from this course are highly valuable for career advancement in digital marketing, as they enable professionals to make informed decisions and optimize marketing strategies for success.

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CourseDetails

• Unit 1: Introduction to Online Marketing Performance Tracking
• Unit 2: Key Performance Indicators (KPIs) in Online Marketing
• Unit 3: Web Analytics Tools and Techniques
• Unit 4: Tracking Organic Search Performance
• Unit 5: Social Media Analytics
• Unit 6: Email Marketing Metrics and Analysis
• Unit 7: Paid Advertising Performance Tracking
• Unit 8: Conversion Rate Optimization (CRO) and Tracking
• Unit 9: Mobile Marketing Analytics
• Unit 10: Advanced Techniques in Online Marketing Performance Tracking

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
  • ComplementaryFormalQualifications

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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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GLOBAL CERTIFICATE IN ONLINE MARKETING PERFORMANCE TRACKING
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London College of Foreign Trade (LCFT)
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05 May 2025
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