Global Certificate in Behavior Change Communication Planning

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The Global Certificate in Behavior Change Communication Planning course is a comprehensive program designed to equip learners with essential skills for effective communication planning. This course emphasizes the importance of behavior change communication in various industries, highlighting its critical role in shaping individual and community behaviors towards positive outcomes.

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About this course

In today's rapidly evolving world, understanding behavior change communication is crucial for professionals seeking to drive impact and advance their careers. This course provides learners with the knowledge and tools to design, implement, and evaluate behavior change communication interventions in various sectors, including public health, social development, and marketing. By completing this course, learners will develop a deep understanding of audience segmentation, message development, channel selection, and monitoring and evaluation frameworks. These skills will empower learners to create compelling and impactful communication strategies that drive behavior change and improve outcomes for individuals, communities, and organizations.

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Course Details


Unit 1: Introduction to Behavior Change Communication Planning

Unit 2: Understanding Behavioral Determinants

Unit 3: Audience Segmentation and Analysis

Unit 4: Developing Behavior Change Communication Strategies

Unit 5: Message Design and Development

Unit 6: Channel Selection and Media Planning

Unit 7: Monitoring and Evaluation of Behavior Change Communication Programs

Unit 8: Building Partnerships for Behavior Change Communication

Unit 9: Sustainability and Scalability of Behavior Change Communication Programs

Unit 10: Ethical Considerations in Behavior Change Communication

Career Path

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
GLOBAL CERTIFICATE IN BEHAVIOR CHANGE COMMUNICATION PLANNING
is awarded to
Learner Name
who has completed a programme at
London College of Foreign Trade (LCFT)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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