Global Certificate in Behavior Change Communication Planning

Name: Global Certificate in Behavior Change Communication Planning
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The Global Certificate in Behavior Change Communication Planning course is a comprehensive program designed to equip learners with essential skills for effective communication planning. This course emphasizes the importance of behavior change communication in various industries, highlighting its critical role in shaping individual and community behaviors towards positive outcomes.

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AboutThisCourse

In today's rapidly evolving world, understanding behavior change communication is crucial for professionals seeking to drive impact and advance their careers. This course provides learners with the knowledge and tools to design, implement, and evaluate behavior change communication interventions in various sectors, including public health, social development, and marketing. By completing this course, learners will develop a deep understanding of audience segmentation, message development, channel selection, and monitoring and evaluation frameworks. These skills will empower learners to create compelling and impactful communication strategies that drive behavior change and improve outcomes for individuals, communities, and organizations.

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CourseDetails

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Unit 1: Introduction to Behavior Change Communication Planning
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Unit 2: Understanding Behavioral Determinants
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Unit 3: Audience Segmentation and Analysis
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Unit 4: Developing Behavior Change Communication Strategies
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Unit 5: Message Design and Development
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Unit 6: Channel Selection and Media Planning
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Unit 7: Monitoring and Evaluation of Behavior Change Communication Programs
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Unit 8: Building Partnerships for Behavior Change Communication
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Unit 9: Sustainability and Scalability of Behavior Change Communication Programs
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Unit 10: Ethical Considerations in Behavior Change Communication

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
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BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN BEHAVIOR CHANGE COMMUNICATION PLANNING

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London College of Foreign Trade (LCFT)

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05 May 2025

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