Masterclass Certificate in Competitive Intelligence Gathering: Smart Tactics
-- viewing nowThe Masterclass Certificate in Competitive Intelligence Gathering: Smart Tactics is a comprehensive course that teaches learners the art of gathering, analyzing, and utilizing competitive intelligence to drive business success. This certification is critical for professionals in various industries, including marketing, sales, and strategy, as it equips them with the skills to stay ahead of competitors and make informed decisions.
5,129+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
About this course
100% online
Learn from anywhere
Shareable certificate
Add to your LinkedIn profile
2 months to complete
at 2-3 hours a week
Start anytime
No waiting period
Course Details
• Introduction to Competitive Intelligence Gathering: Basics of CI, its importance, and ethical considerations
• Primary Sources of Competitive Intelligence: Company reports, industry conferences, and financial statements
• Secondary Sources of Competitive Intelligence: Market research reports, news articles, and patent databases
• CI Tools and Techniques: SWOT analysis, Porter's Five Forces, and BCG Matrix
• Building a Competitive Intelligence Framework: Planning, gathering, analyzing, and disseminating CI
• Competitive Intelligence Analysis: Analyzing data to derive insights and make informed decisions
• Intelligence-Driven Strategy: Incorporating CI into business strategy and decision making
• Competitive Intelligence Software: Overview of tools and platforms for CI gathering and analysis
• Continuous Monitoring and Analysis: Keeping up-to-date with market trends and competitors' moves
• Case Studies in Competitive Intelligence: Real-world examples of successful CI in action
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
Why people choose us for their career
Loading reviews...
Frequently Asked Questions
Course fee
- 3-4 hours per week
- Early certificate delivery
- Open enrollment - start anytime
- 2-3 hours per week
- Regular certificate delivery
- Open enrollment - start anytime
- Full course access
- Digital certificate
- Course materials
Get course information
Earn a career certificate