Masterclass Certificate in Competitive Intelligence Gathering: Smart Tactics
-- ViewingNowThe Masterclass Certificate in Competitive Intelligence Gathering: Smart Tactics is a comprehensive course that teaches learners the art of gathering, analyzing, and utilizing competitive intelligence to drive business success. This certification is critical for professionals in various industries, including marketing, sales, and strategy, as it equips them with the skills to stay ahead of competitors and make informed decisions.
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⢠Introduction to Competitive Intelligence Gathering: Basics of CI, its importance, and ethical considerations
⢠Primary Sources of Competitive Intelligence: Company reports, industry conferences, and financial statements
⢠Secondary Sources of Competitive Intelligence: Market research reports, news articles, and patent databases
⢠CI Tools and Techniques: SWOT analysis, Porter's Five Forces, and BCG Matrix
⢠Building a Competitive Intelligence Framework: Planning, gathering, analyzing, and disseminating CI
⢠Competitive Intelligence Analysis: Analyzing data to derive insights and make informed decisions
⢠Intelligence-Driven Strategy: Incorporating CI into business strategy and decision making
⢠Competitive Intelligence Software: Overview of tools and platforms for CI gathering and analysis
⢠Continuous Monitoring and Analysis: Keeping up-to-date with market trends and competitors' moves
⢠Case Studies in Competitive Intelligence: Real-world examples of successful CI in action
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