Global Certificate in Brand Management: Engaging Branding
-- viewing nowThe Global Certificate in Brand Management: Engaging Branding is a comprehensive course designed to empower learners with the essential skills needed to thrive in the dynamic world of brand management. This certificate course highlights the importance of building and maintaining strong brands that connect with consumers on an emotional level.
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Course Details
• Unit 1: Introduction to Brand Management
• Unit 2: Brand Identity and Positioning
• Unit 3: Understanding Target Audience and Consumer Behavior
• Unit 4: Crafting a Compelling Brand Story and Messaging
• Unit 5: Visual Elements of Branding: Logo, Color, and Typography
• Unit 6: Brand Consistency and Guidelines
• Unit 7: Digital Branding and Social Media Strategy
• Unit 8: Protecting and Enforcing Brand Intellectual Property
• Unit 9: Measuring Brand Success and KPIs
• Unit 10: Trends and Future Directions in Brand Management
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