Global Certificate in Brand Management: Engaging Branding
-- ViewingNowThe Global Certificate in Brand Management: Engaging Branding is a comprehensive course designed to empower learners with the essential skills needed to thrive in the dynamic world of brand management. This certificate course highlights the importance of building and maintaining strong brands that connect with consumers on an emotional level.
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โข Unit 1: Introduction to Brand Management
โข Unit 2: Brand Identity and Positioning
โข Unit 3: Understanding Target Audience and Consumer Behavior
โข Unit 4: Crafting a Compelling Brand Story and Messaging
โข Unit 5: Visual Elements of Branding: Logo, Color, and Typography
โข Unit 6: Brand Consistency and Guidelines
โข Unit 7: Digital Branding and Social Media Strategy
โข Unit 8: Protecting and Enforcing Brand Intellectual Property
โข Unit 9: Measuring Brand Success and KPIs
โข Unit 10: Trends and Future Directions in Brand Management
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